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Our digital journal

Instagram Branding
Tuesday, January 26, 2021
Dr Shad Jaff talks us through his experiences & thoughts on building and managing a personal brand on Instagram.
Ripest hanging fruit
Wednesday, December 30, 2020
Mahala Clayton, director at Patronicity, talks to us about branding and why she doesn't hate it anymore.
SEO an Overview
Sunday, November 22, 2020
Here’s a wee overview of some SEO basics. Not loads of detail, but enough to help you speak to developers or start building yourself.
Does the name matter?
Monday, August 10, 2020
Picking a name is hard. On one hand, the choice is basically limitless, on the other, it feels like all the good ones are taken. Frustrating. But does the name even matter? And if it does, why?
How to differentiate
Tuesday, July 28, 2020
You’re branding your business & all the advice seems to boil down to one simple message: “Be different!”. And that’s great advice, you definitely need to differentiate your brand from your competitors. But be careful, the drive to be as different as possible is something that leads to a pretty common mistake: to be so distinctive & so different that your brand no longer looks like it’s a part of its category, and that can be bad for business.