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Blog:

How off brand. Leverages The Power Of Webflow For Our Crypto Clients

off brand. has supported a ton of clients across a wide variety of sectors. One booming sector we currently help out is the blockchain industry, and in this post, we’re shining a spotlight on our cryptocurrency clients and how we use Webflow’s suite of tools to help them increase their market share.
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Stuart Ross
October 25, 2021

With the advent of smart contracts and decentralized applications (dApps) being built onto some of the world’s biggest blockchains, a new set of financial services are being offered by platforms that allow for peer-to-peer transactions. Decentralized finance (DeFi) has exploded into an area of the crypto market that now supports over $150 billion in total value locked (TVL). 

In today’s crypto climate, off brand. is not only creating amazing sites that draw traffic and keep users engaged. In fact, we’re using Webflow to make sites for  a crypto-powered DeFi revolution that’s taking the world by storm.

Our Client Base

off brand. has built out complex digital experiences for a variety of clients in the crypto space. The three we’re focusing on in this blog are:

  • MANTRA DAO: Community-governed DeFi platform focused on providing staking, lending, and multi-chain DeFi services
  • NiftyPays: Staking, Swapping, Borrowing, Lending & Fractionalisation of NFTs
  • Pacific-Defi: Creating secure and easy-to-use yield-enhancing vaults on multiple blockchains
  • SOMA.finance: The first compliant multi-asset DEX & issuance platform for tokenized equities, crypto assets, STOs, and NFTs

By the time we engaged with each of these projects, they had already built massive followings online (bar SOMA, which is a new product) using Telegram, Twitter, and Medium to communicate with their target market.

Our job is to help convert that following into sales


The Demographic

Cryptocurrency is a growth market, and in general, it has a tech-savvy client base. The people who buy into new tokens typically spend a lot of time online, so they expect a strong user experience. 

We’re not dealing with casual web users. We’re dealing with people who know how this world works.

The future of the web, Web 3.0, will depend on blockchain technology, and the people at the forefront of this digital new wave are interacting with and developing the decentralized applications (dApps) that make Web 3.0 possible. Essentially, they’re the ones getting their hands dirty before the rest of the world starts using this tech. 

The fact that this tech is at such an early stage means that it’s constantly in flux, and innovations in the field arise at a pace where dApp developers need to pivot their project to keep up with the competition. Webflow allows off brand. to supply this dynamic market with quality sites as fast as possible, no matter what the current state of their industry looks like. 

How Do We Use Webflow to Build Conversion Focussed Sites?

off brand. leverages Webflow to give us a competitive edge in several distinct ways. Here are a few ways we can utilize Webflow as a tool to enhance our work and deliver quality sites for crypto projects we work with.

Speed to Market (Concepting > Iterations > Going Live)

  • MANTRA DAO: ~3 weeks
  • SOMA V1: 2.5 weeks
  • SOMA V2 (current): <1 week for redesign after issuance of new brand guidelines
  • Pacific-Defi: 2 weeks

These timeframes include discovery sessions, prototyping, designing a build, and then going live. It’s an intense process on our side, but in a market like this, it pays to get ahead of the game however you can. Webflow allows us to do this by providing the ability to build anything you can imagine in clean HTML, CSS, and JavaScript. 

There’s no other tool out there like it. In reality, sometimes it's actually faster to use Webflow to prototype designs over Figma or XD—it’s that dynamic. The combination of Webflow’s utility and off brand.’s expert hands means we can deliver amazing sites on demand without sacrificing quality.  

Integrations

Webflow’s host of complex integrations and plugins means that we don’t need to build from scratch every time a user needs to add a feature to their site. Some of these include:

  • Language translation 
  • Security
  • Custom code
  • Databases
  • Paywalls
  • User accounts 

We can utilize an array of scalable solutions to keep updates affordable and fast.


Video, 3D (Three.js), Vector & Complex Ideas/Animations

Cryptocurrency and blockchain technology is a complex world of new ideas. Most of us have, at best, a superficial understanding of how it works.

Using Webflow’s Lottie integration, we build out clean and lightweight visuals to help end-users understand what our clients are offering and what separates our clients from the crowd. Our integrated video experiences are crucial for telling a client’s story in a way that is easy for users to understand. 


Clients Can Easily Update Themselves

The Webflow client-editor is a market-leading tool for updating sites. Once our sites are built, we of course host and support them, but we also train the client on how to make updates by themselves.The editor is incredibly user-friendly, and it makes it possible for clients to make significant changes on their end without waiting for our support or risk damaging the integrity of the site. Again, no other tool offers this.


Webflow Works

off brand. is bolstering the booming crypto space with Webflow powered sites that are robust, easy to customize, and delivered at a fast turnaround. Crypto projects know their tech and what their market desires, and we know how to use Webflow to transform their ideas into reality.

When off brand.’s Webflow skills meet the crypto space’s demands, we can work together to create a user experience that captures a growing share of the market’s traffic. Check out our video to find out more.    


We've got you covered.