Before anything gets designed or built, the content strategy needs to be right. You are the person who makes sure it is.

You will work across enterprise web projects, shaping information architecture, page structures, messaging frameworks, and the actual words that go on the page. You need to understand brand narrative deeply enough to turn a positioning conversation into a sitemap and a sitemap into copy that converts. You are not just a writer. You are the person who decides what content exists, where it lives, and what job it does.

You will collaborate closely with designers, developers, and producers, and work directly with clients to extract the story they need to tell and structure it for the web.

• 4+ years of experience in content strategy, UX writing, or a similar role within an agency or digital consultancy
• Strong understanding of information architecture: you can structure a complex site, define page hierarchies, plan content models, and build sitemaps that make sense for both users and search engines
• Experienced writing for the web: you know how to write copy that is clear, purposeful, and works within the constraints of responsive design and CMS-driven content
• Comfortable working with brand narrative: you can take a brand's positioning and translate it into a consistent voice and messaging framework across an entire site
• Familiar with SEO principles: keyword research, metadata, heading structures, internal linking, and how content strategy supports organic visibility
• Aware of how AI search engines discover and cite content: you understand what makes content retrievable by LLMs and can structure pages accordingly
• Experienced working with enterprise clients: multiple stakeholders, complex approval processes, and high expectations for quality and clarity
• Confident presenting content strategies and copy to clients, explaining your rationale, and managing feedback constructively
• Comfortable working within Figma alongside designers, annotating content within design files and collaborating on layout decisions
• A clear, precise communicator: your briefs are useful, your copy decks are organised, and your feedback is direct
• Based in or available to work UK/EU hours

• Defining the content strategy for enterprise web projects: information architecture, sitemap structure, page purposes, messaging hierarchy, and content requirements
• Writing web copy that serves both brand narrative and commercial objectives: headlines, body copy, CTAs, product pages, landing pages, and microcopy
• Building messaging frameworks and tone of voice guidelines that the wider team can work from consistently
• Conducting content audits on existing sites to identify gaps, redundancies, and opportunities for restructuring
• Collaborating with designers from the earliest stages, ensuring content and design evolve together rather than one chasing the other
• Working with the growth team to ensure content is structured for SEO and AEO from the start: clean heading hierarchies, schema-friendly structures, FAQ content, and AI-retrievable formatting
• Presenting content strategies and copy to enterprise clients, walking them through the rationale and managing rounds of feedback
• Working with producers to manage content timelines, deliverable milestones, and client review cycles
• Contributing to OFF+BRAND.'s own content: case studies, thought leadership, and service page copy
• Maintaining content documentation: copy decks, content matrices, and handoff notes that developers and designers can actually use