Before a site is designed, before a page is wireframed, someone needs to define what the brand looks and feels like in a digital context. That is you.

You will work across identity systems, visual language, art direction, and brand guidelines, translating a client's narrative into a cohesive design system that the web team builds from. Some projects will involve shaping an existing brand for digital. Others will involve building a visual identity from scratch. Either way, you are the person who makes sure the brand holds together across every touchpoint and every page.

You will work closely with our Senior Designers and developers, handing off systems that are clear, scalable, and opinionated. You will also work directly with clients, presenting brand direction and defending creative decisions with conviction.

• 4+ years of experience in brand design, with a portfolio that shows strong identity work across digital and, ideally, broader brand applications
• A sharp eye for visual systems: typography, colour, layout, iconography, illustration style, photography direction, and how they all hold together as one coherent language
• Experienced translating brand strategy and narrative into visual identity: you can take a positioning document or a set of brand values and turn it into something people can see and feel
• Proficient in Figma: you build clean, well-structured files with reusable components, tokens, and clear documentation
• Comfortable with art direction: you can define a visual tone, source or direct photography and illustration, and maintain consistency across a large project
• Confident presenting to clients: you can walk a room through your thinking, explain why something works, and hold your ground when the feedback gets vague
• You understand how brand systems translate into web: you know what a developer needs from you, and you design with scalability and component architecture in mind
• Strong typographic sensibility: you care about type pairings, hierarchy, spacing, and the details that separate good from great
• Organised and thorough: your deliverables are production-ready, your layers are named, and your handoff documentation does not leave people guessing
• A clear communicator who works well alongside web designers, developers, and producers
• Based in or available to work UK/EU hours
• Massive bonus: motion design experience (After Effects, Rive, Lottie) or 3D skills (Blender, Cinema 4D, Spline), though not a hard requirement

• Defining the visual identity and brand direction for client projects, from moodboarding and concepting through to a complete, documented brand system
• Creating brand guidelines and design systems in Figma that translate directly into web: colour tokens, type scales, component styles, spacing systems, and usage rules
• Art directing photography, illustration, and motion assets to ensure brand consistency across every project deliverable
• Collaborating with Senior Designers to ensure the brand system is applied faithfully across web layouts, interactions, and responsive breakpoints
• Presenting brand concepts and creative rationale directly to enterprise clients
• Working alongside producers to manage brand design timelines and deliverable milestones
• Designing key brand collateral as needed: social templates, pitch decks, one-pagers, and other assets that extend the digital brand into broader contexts
• Contributing to OFF+BRAND.'s own visual identity and brand standards as the studio evolves
• Reviewing work from other designers to ensure brand consistency and quality across projects