Lando Norris
Services
The client request
How do we create a high-impact, branded website experience for an athlete that converts
The Objective
A high-performance digital platform that brings Lando Norris' world to life.
Lando Norris needed a digital home that matched his energy, both on and off the track. We created a platform that captures his racing passion, and authentic personality while delivering an experience worthy of a Formula 1 driver. The site bridges elite motorsport with genuine fan connection through immersive storytelling, dynamic interactions, and bold visual design that performs as fast as Lando himself.
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Personality in motion
To reflect Lando's dynamic character, we built a site that moves. Speed-inspired animations echo the intensity of racing, sharp transitions, responsive interactions, and cinematic scrolling create momentum throughout. We developed a design system that balances McLaren's racing heritage with Lando's youthful, playful energy. Bold typography, vibrant accent colors, and immersive 3D / WebGL work together to capture the adrenaline of F1 while staying true to who Lando is beyond the cockpit. The result is a digital experience that feels alive, engaging, and unmistakably Lando.
Built for speed, designed for fans
Performance was paramount. We engineered a site that loads fast and scrolls smoothly across all devices. Custom animations and transitions bring Lando's story to life without sacrificing speed, optimized asset delivery, lazy-loading techniques, and streamlined code ensure every interaction feels immediate. From career highlights to behind-the-scenes content, fans can explore Lando's world through intuitive navigation, immersive media galleries, and seamless mobile experiences that keep them engaged whether they're trackside or on the go.
The platform has become a central hub for Lando's growing fanbase, strengthening his connection with millions of followers worldwide while elevating his personal brand in the digital space.
Focused UX on responsive layouts.
