River Extracts

Florida-based CBD specialists River Extracts produce hemp-derived Δ8-THC cartridges. They use high-quality, all-natural ingredients and differentiate themselves from the rest of the market with the quality of their product. While undertaking a redesign of their site, it became apparent that their brand guidelines needed work.
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The Brief: produce digital-first brand guidelines & brand assets to reflect the true personality & message of River Extracts / support the creation of the new site.