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Trained By Charly

July 3, 2020


Web Design
Graphic Design
Product Design
Digital Marketing

Charly Stakim, of Trained by Charly, is a personal trainer, business owner and former radio personality. Charly approached Off Brand with an ambitious challenge: to move her business from the gym to online.

She already had a presence on a generic personal trainer platform, but it wasn’t delivering the results she needed to drive sales in her bespoke training plans & sell training sessions directly to clients.

The Brief: Build an online brand for Charly, enabling her to sell bespoke training plans & allow clients to automatically book sessions without use of a 3rd party app.


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I’m so glad I chose to work with Off Brand on my site. They are a very intelligent, talented and creative team. The designer was very collaborative, responding quickly to feedback and this resulted in a beautiful final product. What really struck me was the time they took to get to know my brand, my message and my mission. They really went to new lengths to make sure I was pleased with the final design. I’ll continue to work with Off Brand in the future and would recommend them to anyone looking to digitise their brand.
Charly Stakim, Trained By Charly
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