Vizcom
Services
The big question
How do we replatform a site from Framer to Webflow, and make it immersive?
The Objective
Make Vizcom instantly understandable in the first few seconds.
Vizcom is an AI design platform for product designers, but its value was not clear fast enough for new visitors. The objective of this project was to make what Vizcom does, who it is for, and why it matters obvious in the hero section. We focused on showing the workflow from sketch to render, reducing cognitive load, and making “Get Started” the clear primary action. The goal was faster understanding, higher engagement, and more users moving into the product. To make things worse, the site was built on Framer, so it was slow and difficult to maintain for the internal marketing team.
An immersive hero that tells the story.
The hero was designed as a short story, not a static banner. It shows the full workflow: sketch, transform, iterate. Motion is used to demonstrate change in real time, so users can see an idea become a product. The headline explains who Vizcom is for and what it does, while the visual proves it. Each transition is intentional, guiding the eye from concept to outcome. This makes the product understandable without reading long explanations.
A full experience, not just a hero.
This was not a hero-only project. The entire site was designed as a single, continuous story. We used a blend of 3D, WebGL, Rive, GSAP, and copywriting to explain Vizcom from multiple angles. No single element carries the story on its own. Visuals, motion, interaction, and words all work together to make the product understandable.
Each page builds on the same logic: show the product, explain it clearly, then invite action. Motion supports meaning, not decoration. Copy sets context for what the visuals show. Interactions guide attention. This mix of skills and tools is what makes the experience work. It is the combination that tells the story, not any one technique.
A homepage that explains itself.
